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Whilst social media and content marketing are the two most well-liked forms of website marketing, there are several various other tactics you can attempt. Paid advertising—or pay-per-click (PPC) ads—are a common form of digital marketing that works by inserting your ads directly in search outcomes on main platforms, just like Google. This kind of marketing is definitely an affordable and effective way to drive traffic and inspire click-throughs with your website or minisite.
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